Thursday, February 10, 2011
One Person's Spam is Another's Marketing
Spam continues to flow through our in boxes because it works (sometimes). Send out enough e-mails and you will get someone to bite. According to Yale University, over 40 million spam e-mails went out in December. I am sure that many of these "marketers" do not see themselves a spamming.
How do you reach diverse customers without sending stock e-mails, risking offending potential customers and getting branded a spammer? Is this risk worth the return? Is sometimes hitting your mark enough?
Image courtesy of AJC1
Posted by Joshua Howe at 12:34 PM