Tuesday, April 28, 2015

Tough Unique Approach to Cancer Research

Here's a tough, direct approach to cancer from Race for Life a UK based charity which raises money for cancer research.

Aside from the singular focus on women's cancer, I really like the attitude change.  It's one which my cousin, who died at age 25 from breast cancer, would have loved.

The first video gives an overview, while the other two are the actual advertisements which aired in the UK. 


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